The effects of the creative economy on Brazilian mesoregions: A shift-share analysis (2010 and 2015)

Abstract

The concept of creative economy has been increasingly discussed over recent years, mainly due to its ability to generate jobs and alleviate social inequalities. In Brazil, the creative economy began to be treated as a focus after the creation of the Secretariat for the Creative Economy (SEC), which aimed to develop this type of activity across the country. Thus, at a regional level, the objective of the article was to analyze the effect of the participation of professionals in the creative industry, in the mesoregions of Brazil, between 2010 and 2015. Furthermore, the study carries out an exploratory and descriptive analysis on the evolution of employment in sectors associated with the Creative Economy, based on a decomposition method, through shift-share analysis. Thus, it was possible to characterize the performance of jobs in the creative sectors in all Brazilian mesoregions. The results also showed an increase in regional dynamics in the period under study, mainly in mesoregions far from the South-Southeast axis, with a history of low investments.